how you can get more of the clients you want and grow your practice quickly, authentically and organically
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hosted by:  | WORKSHOP DATES: VICTORIA: WHEN: Weds, July 28th, 10:00am - 6:30pm WHERE: Church of Truth, 111 Superior Street SPACES AVAILABLE: 30 REMAINING: 2 VANCOUVER: WHEN: Friday, August 6th, 10:00am - 6:30pm WHERE: SPEC Offices, 2150 Maples Street SPACES AVAILABLE: 20 REMAINING: 18 CALGARY: WHEN: Sunday, August 8th, 10:00am - 6:30pm WHERE: Tuxedo Community Centre, Lower Level, 202 29 Ave NE SPACES AVAILABLE: 20 REMAINING: 15 HALIFAX: WHEN: Tuesday, August 24th, 10:00am - 6:30pm WHERE: TBD SPACES AVAILABLE: 40 REMAINING: 40 EDMONTON: WHEN: Thurs, August 26th, 10:00am - 6:30pm WHERE: Canadian Advanced (lower level) 5307-72 A
Ave SPACES AVAILABLE: 20 REMAINING: 10 WINNIPEG: WHEN: Sunday, October 2nd, 10:00am - 6:30pm WHERE: TBD SPACES AVAILABLE: 20 REMAINING: 17 KITCHENER: WHEN:
Sunday, October 17th, 10:00am -
6:30pm WHERE: TBA SPACES AVAILABLE: 20 REMAINING: 20 OTTAWA: WHEN: Sunday, Nov 14th, 10:00am - 6:30pm WHERE: TBA SPACES AVAILABLE: 20 REMAINING: 20
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From: Tad Hargrave, www.marketingforhippies.com
I’d like to invite you to attend my day-long “Marketing 101 for Holistic Practitioners” workshop for whatever you want to pay me.
You might actually pay from $200 – $300 anywhere else for this same content. Seriously.
For the past 7 years or so I've traveled North America offering up cutting edge marketing material on a pay what you can basis.
Here's what Pay What You Can means for you . . .
You attend the entire day and then pay with TWO cheques. You give both cheques at the event - one payable immediately and the other up to six months from the date of the event. There’s no minimum and no maximum. Really. Seriously. Truly. No pressure. No funny business. No games. A genuine ‘pay what you can’ deal.
Workshops aren’t really ‘worth’ anything. You might get a lot out of my workshop and the person next to you gets nothing. Why should you both pay the same amount? You might have very little money and the person next to you is loaded and able to pay me more.
Introducing My 'Profit Before You Pay' Model . . .
Not
only is this workshop 100% pay-what-you-want (at the very end) but I
would like to make it even more absurdly fair for you. I want to help
you profit before you pay.
To
that end, I am giving you totally free and open access to over $250
worth of my best profit-producing, business-building materials. You can
go and download them right now and start benefiting from them
immediately.
your 'profit before you pay' gifts
THE 10 BUSINESS-BUILDING RESOURCES YOU GET JUST FOR SIGNING UP - BEFORE YOU PAY A DIME (worth over $250):
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 | GIFT #1: "Finding Your Natural Niche": a
special, in depth, nuts and bolts, 75 Minute Interview on the
possibilities and limitations of niche marketing with Sharla Jacobs of
www.RejuvenateTraining.com ($29 Value)
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 | GIFT #2: "Marketing Tactics to Rapidly Grow Your Practice" Holy nuts! This 60 minute interview with Eric Brown of BodyWorkBiz.com was
so amazing. This hour is incredibly densely packed with actionable
content and ideas to grow your practice. It's got two of the best ideas
I've ever heard of. ($29 Value)
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| GIFT #3: “The Way of the Radical Business” This 112 page ebook is an enhanced transcript of the entire Thursday night of the Radical Business Intensive PLUS a deep look at the nature of the green economy and the implications of that on our businesses. ($39 Value)
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 | GIFT #4: "How the Eff Do I Articulate What I Do?" This 27 page ebook describes how to clearly and compellingly articulate what the hell you do and why people should do business with you (no matter how common or complicated what you do is). A special ‘how to’ guide on how to you can avoid blank looks, glances at watches and the death grip of, ‘ . . . wow. . . sounds interesting . . .’ and be more magnetic than the lure of the snack table. ($29 Value)
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 | GIFT #5: "22 Myths About Building Your Practice" This
53 page ebook delves deep into what I see as the 22 most pervasive and
limiting myths that holistic practitoners often come to believe. This
is my belief: most practitioners fail not because it’s inevitable, but
because they believe certain myths about building their practice. They
are like lenses or filters they look through that colour everything. When I say ‘myth’ I mean the assumptions that most practitioners operate under about what is normal and what is possible. These myths determine what they do and don’t do in their marketing. ($19 Value)
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 | GIFT #6: "Identifying Your Niche" This
41 page ebook delves deep into why niche marketing has become so vital
today, why it's the central facet of every marketing decision you make,
what compromises a niche, why demographics are not enough, why you need
to niche by 'lifestyle' or 'tribe', the three critical elements of a
good target market, and over 40 examples of great niches. ($29 Value)
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 | GIFT #7: Makeover Case Study #1 - Katie Curtin 'Renaissance Life Coach' This 31 page makeover is one of my favourite things. It takes Katie from a place of being frustrated and confused with how to articulate what she does to a place of immense and powerful clarity. And it shows you exactly how she did it. You'll get a sort of before and after (and hear what her clients had to say about it). ($19 Value)
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 | GIFT #8: Makeover Case Study #2 - Sara Davies In
just 11 pages we take Sara Davies from an ad that made many of the
classic blunders made by holistic practitioners in their ads to a new
ad this is profoundly clearer and more compelling. ($19 Value)
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| GIFT #9: "The Horrible Hundred +" This 24 page Strategic Marketing Diagnostic gets me rave reviews. I crafted it over the past few years. I noticed that a lot of entrepreneurs were coming to me for marketing help but I could see that the issues they were dealing with really had nothing to do with marketing. This diagnostic should give you a crystal clear sense of where you're at in 15 of the most important elements of your business life (and then suggest the most useful resources to help you take some steps in those areas). ($19 Value)
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 | GIFT #10: Access to my personal vault of over two hours of content and case-study online video coaching ($39 Value)
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To sum up: that's over 350 content and example-rich pages of printed material and 135 minutes of audio and about two hours of video that I would feel very comfortable selling for $270 - for free.
You
will never be asked to pay for these. They are my gift to you just for
taking the risk to sign up. If for some reason you're unable to make
the workshop - it's still yours.
Four Important (Entirely Self Serving) Reasons Why I'm Giving You The Store . . .
Why
am I doing this? There are a lot of reasons of course - wanting to
support good people like you, see the expansion of holistic healing
etc. But let me speak to my own self interest here.
- The more money you make before you show up, the more money you can pay me. If you start applying these techniques right now and make few hundred dollars from them I think you'll feel better about paying me a bit more (note: start with Gifts #2 and #4 for the most immediate cashflow impact on your business).
- If you love these materials, you're more likely to tell your friends about the workshop.
- If you love these materials, I think you'll be even more excited about the workshop for yourself and bring that positive energy to the day. You'll feel really good about the decision you made to risk spending a whole day with me.
- There are worse things than having a reputation for being obscenely generous . . .
By now, you’ve probably already discovered that trying to market yourself by spending hundreds on brochures, business cards and logos won’t get you very far. You likely spent hundreds of hours in your schooling learning how do your work (but almost none of it in how to market your work).
My guess is that you . . .
- never learned marketing in your school
- secretly feel clueless about marketing and like everything would be okay "if only someone else would do the marketing for me".
- may have spent a lot of money on advertising that bombed
- feel confused, guilty and conflicted about what to charge (and silently suspect you may be undercharging)
- still struggle with how to articulate what you do. You still don't know how to talking about what you do in a way that’s compelling (but not bragging or pushy). You wish your clients just understood why our work was so valuable without having to explain it. If your situation like most holistic practitioners - when yo explain what you do you get a response like, "Cool. That sounds really interesting . . . so . . . I'm going to get some more punch. You want any?"
- feel deeply uneasy about 'selling' what you do. You just want to serve.
- feel totally confused and overwhelmed in dealing with computers and the online world. You still need to get your website up. And let's not even talk about using facebook for marketing.
- You feel frustrated - like you're a bandaid. Sometimes your clients aren’t willing to do their part. And then you get blamed by them even though they don’t put in their full effortt o their own healing. Argh.
- Haven't figured out a consistent system for getting your clients to come back. Too many of your clients come and leave - never to return.
It's not the kind of thing that happens over night - but it can still happen. There's no magic pill - but there IS a magic process.
Part One: How to Describe What You Do
- the three biggest blunders most practitioners make in trying to articulate what they do
- how to describe what you do to people in a way that they 'get it' versus saying, 'wow . . . that's really . . . interesting . . .' with glazed eyes. How to say in such a way that your dream clients looked at what you are offering and said, "Oh my god! That's amazing. I can't say no to this. I'd be a fool to walk away from what they're offering."
Part Two: The Big Picture of Marketing
In this section, we will look at four different models of marketing. Four different lenses on the marketing process. Four different perspectives. And we'll explore how they overlap. This part of the day is usually powerfully eye opening for people.
- why advertising in local new age & holistic magazines may be a total a waste of money
- whether or not you need to choose a niche
- the three marketing tools you must have as an holistic practitioner
- an introduction on how to have heart based selling conversations with your clients - instead of trying to 'promote your services (plus, I'll tell you exactly where you need to go to get 'ninja level skills' at this).
- why partnership and collaboration must be the basis of how you do everything.
- how to craft an irresistible offer to your clients
- the results of my secret survey where i asked people to share their 'Holistic Practitioner Horror Stories' (the results may surprise you). This will be the first time I will be sharing these results.
- the important of clarity, safety and empathy in your marketing
- profit producing, business building, good vibe resources you can check out that can help you grow your practice (i promise you that you have never heard of most of them but will be absolutely over the moon to explore them)
- how you can get great testimonials from your clients (even if you've never been able to do so before)
- some basic thoughts on how you can use Facebook to grow your business
- an introduction onto how you can use a blog to attract clients
- how to rock out networking events and get clients from them without ever feeling contrived, phony or schmoozy.
- how you can actual build yourself a ridiculously solid reputation by hosting parties for the right people (and how that can turn into more clients)
- the secrets that turn doing talks from a waste of time into a super powerful and profitable marketing tool (even if you're not getting paid for the talks)
- why advertising
is usually a huge waste of money -
but the simple thing you can do (in twenty minutes or less) that will
let you know if you advertising will make or lose money.
Most holistic practitioners lack a sense of the big picture of how marketing works. In the morning we'll start by the most critical components and phases of marketing. You will leave the morning with a clarifying sense of context for why you are where you are in your marketing.
Context I can almost guarantee you have been missing up until now.
You'll have a sense of syntax - the order and sequence in which to do things. By the end of this section you will feel the weight of fogginess lifted and be extremely clear exactly where you are strong and where you're weak in your marketing.
A key distinction to grasp is this:
is a different skill than the skill of marketing
and selling what you do.
The skill of serving clients is different than the skill of getting (and keeping) them in the first place.
Related? Yes. Identical? No.
You've probably got a certain level of proficiency (possibly mastery) at what you do. But that doesn't get you clients does it?
The skill of helping clients inside your sessions and the skill of building up your practice are two totally different skill sets. The key to dealing with this is to stop learning more modalities and instead, invest in business training (come back for more trainings once you know you can actually make a living in your practice).
Some of marketing is like an intuitive form of art. But some of it is a science. Seriously. There are some things you can do in marketing that will get you predictable results. Just fill in the blanks, do the steps and you get clients. There are some strategies that just, plain work.
My friend Sharla Jacobs often says, "Getting really good at what you do will not build your practice, building your practice will make you get really good at what you do."
Isn't that true? You learn from experience. But how can you get more hands on experience without getting more clients?
To quote marketing genius Robert Middleton:
You're not
attracting enough clients to your business for a very simple reason. You're not doing the right things.Not only are you not doing the rights things, you actually think you know the right things you ought to be doing. You most likely think you should be doing more networking, have a better web site, and do more speaking engagements. You think you need to "get out there more."
But those are not the right things. After all, you've tried all of those things to some degree, haven't you? If they really worked, how come you're not doing them consistently? If they worked they would bring you all the new business you needed.
Right?
No, doing the right things first means understanding how the marketing and sales process actually works and then following a proven system for attracting new clients. Perhaps one of the best ways to look at this is through the game of baseball.
To win at baseball you need to do a lot of things. You need to throw the ball, hit the ball, catch the ball and run. Pretty simple, right? But consider this: I can take a bunch of people and put them on a baseball field and have them throw and hit and catch and run and you don't necessarily have a baseball game going on. You just have a lot of activity that leads nowhere. You get some exercise but that's about it.
And that's how most Independent Professionals approach marketing! They get on the field of business and do some networking and calling and mailing but not a whole lot happens. They certainly aren't playing the marketing game. Because if they were, they would be attracting more clients than they could handle. In baseball you'd never settle for those kind of results. Why would you settle for it in something that's responsible for your livelihood?
Playing "Marketing Ball"
Now interestingly, baseball is not only a good analogy to marketing your professional services, it's an excellent model to use. If you want to win at "marketing ball" you need few things:
- Knowledge of how the game is structured and what the rules are.
- The skills to play the game.
- An organized plan to play and win.
That's what we'll be covering in the first part of the afternoon.
This is my favourite part of the day.
Part Three: How to Get People To Take The First Step . . .
- how to use gift certificates and free sessions in a way that grows your business (instead of killing it and wasting your time).
- why doing free sessions at various festivals can turn into more clients for you
With whatever time is left - we'll dive into open question and answer.
And there will also be a bit of time for you to meet and share your success stories with other practitioners.
- you pay nothing to register - and you decide at the end what to pay based on what you can afford and thought it was worth to you. There's really no minimum and no maximum.
- PLUS: you get over 350 pages of printed material and 135 minutes of audio worth well over $250 just for taking the risk to sign up.
- there are limited spaces at each workshop
| Tad Hargrave: is a leader in the movement towards green and local economies and a pioneer and documenter of a provocative new economy that is being written about and explored globally – the Pay What You Can Economy. It’s an economy where people decide on the price tag themselves. For almost a decade, Tad has worked as a ‘marketing consultant for hippies’ – traveling around Canada with his workshops to bring refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). He does almost all of his workshops on a Pay What You Can basis. They attend the whole workshop and then pay whatever they want at the end. |
